Alex Cucurull is a professional with a diverse background in international commerce, business management, and marketing, holding a Master's degree in International Commerce, a Postgraduate certificate in Business Administration, and a Bachelor's degree in Marketing.

With over 23 years of experience in multinational corporations such as Nike and PepsiCo, Alex has excelled in leadership roles as a General Manager, leading commercial and marketing departments, driving strategic changes, negotiating with top brands, spearheading new projects and launches, managing key accounts, and organizing events.

His expertise extends to e-commerce, applications, and software solutions, allowing him to navigate a digital landscape effectively. Alex is adept at managing multiple projects simultaneously, crafting strategies that encompass various business areas, and is known for his persuasive, results-driven, empathetic, methodical, and perseverant approach to negotiations.