Shana Lynn Bresnahan is a former Interactive Program Manager in the Marketing Department at Vanderbilt University Medical Center. She spearheaded the initial creation of the social media strategy, policy and employee toolkit for the medical center, which have been acclaimed and emulated throughout the healthcare industry. Shana launched an online marketing program that produced a measurable return on investment and eventually managed 40% of the clinical service line marketing budget. After mastering her craft in the healthcare industry, she ventured out on her own and began consulting full-time. She has had the joy of working with clients in various industries (online and offline) to develop engaging and profitable online marketing and social media strategies. These days she leverages her 10+ years of experience in online communities and marketing to help established membership owners create thriving communities.