Phil Friedmann is a recognized expert in advertising, communication and brand equity research. He is a senior vice president at Ipsos ASI, where he leads a client-focused team to provide insights and direction based on multiple sources of data. His strong background includes a Bachelor of Arts in Economics from Wifrid Laurier University and a Master of Arts in Economics from the University of Guelph.

Prior to Ipsos ASI, Phil Friedmann has worked as Director of Custom Research at ACNielsen DJC Research, Manager of Custom Research at CIBC, and Senior Research Consultant at Thompson Lightstone & Company. With his diverse experience, Phil has honed his leadership skills and continuously aligned his team with customer needs.

In summary, Phil Friedmann's breadth of expertise in advertising, communication, brand equity research and customer satisfaction makes him a valuable asset to Ipsos ASI.

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