Alex Reid is a seasoned branding expert with expertise in various industries such as technology, financial services, telecommunications, retail, and non-profit. Alex's branding services include value proposition development, brand strategy development, brand positioning, naming and tagline development, brand architecture and portfolio analysis, brand voice and messaging strategy, and translation of brand strategy into design.

Alex has been a speaker at different conferences, including The Conference Board's Corporate Image and Branding Conference, a guest lecturer at Yale University, Emory's Roberto C. Goizueta Business School, and the University of Connecticut. He was a featured panelist for Columbia Business School's Marketing Association Conference.

Alex's educational background includes a Master's degree in Management Studies from Oxford University, and a Bachelor of Architecture from Yale University. He has worked in various brand consultancy organizations, such as 2and2, Sullivan, Sterling Brands, Canvas Brand Advisors, and Lippincott.