Chris Davies is a well-educated professional who received his Master's degree in English Literature from Rhodes University. He began his career at Kantar TNS as an administrator before being promoted to a GIS Specialist, where he managed the GIS team for about two years. He then transitioned to the Kantar TNS South Africa and Kantar Global Innovation groups, where he played a leadership role in research program and product innovation initiatives across all Kantar Insights brands and markets. Chris has a goal of refurbishing current research techniques and developing new abilities.