Ye J. is a global marketing leader with an impressive career spanning high tech, luxury, retail, and e-commerce. Her extensive experience includes strategic planning, execution, and optimization of vital business marketing channels ranging from public relations and organic social to paid search, display, and CRM. Ye's background includes iconic lifestyle and luxury fashion brands such as Michael Kors and Rebecca Minkoff, as well as high-growth tech firms like Google and Airbnb. Her unique skillset in marketing, storytelling, and customer strategy, and evidence-based decision making has helped increase channel revenue growth by up to 75% year over year, even in challenging retail environments. Ye is a Kellogg MBA alumna and has early-seed VC experience with Point Nine Capital. She is a frequent speaker and panelist at conventions, conferences, and panels on digital innovation and marketing strategy.

Ye J has lived in Shanghai, Berlin, and NY, and is fluent in English, German, and Mandarin at a native level. Her multicultural background empowers her to craft holistic marketing campaigns from the perspective of a global citizen. Ye's specialties include Omnichannel Business Alignment & Innovation, Building Brand Partnerships & Loyalty Coalition, Go-to-Market Planning for New Products and Categories, International Expansion Strategy and Execution (EMEA, North America, APAC), CRM & Digital Customer Engagement, Digital Marketing & Branding, Search Engine Marketing / SEM / Paid Search, Display & Online Media, Email Marketing & Strategy, Conversion Optimization & Website Usability, Mobile Advertising & App Strategy.