Mada Seghete is an accomplished business leader, investor, and educator known for her expertise in mobile app growth, deep linking, and mobile attribution. She is the Co-founder, Managing Director, and VP of Marketing and Market Development at Branch, a popular mobile deep linking platform used by some of the biggest apps on the market today. With a Bachelor's in Electrical and Computer Engineering from Cornell University and a Master's in Management Science and Engineering from Stanford, Mada is well-versed in the technical and business aspects of building successful mobile apps.

Mada is also an active educator, teaching a course on Growth Marketing at Stanford Continuing Studies and creating educational content for the mobile community through Branch's blog, podcast, and events. She is the founder of Mobile Growth, a community of tens of thousands of mobile professionals, and has invested in eight startups as a Sequoia scout and a parent with xFactor Ventures.

Prior to her current roles, Mada paved her way through an impressive list of companies and roles, including Deloitte Consulting LLP, Siemens Medical Solutions, Yola.com, Aivo, and Kindred Prints, showcasing her diverse experience and adaptability to different industries. She served as a board member for the Application Developers Alliance and has been a speaker at numerous conferences around the globe.