Andre Assalino is an accomplished Executive Creative Director, bridging traditional storytelling with cutting-edge technology. With extensive experience at top advertising agencies worldwide, he has developed award-winning campaigns, marketing strategies, and tech solutions that interconnect the physical with the digital. His interdisciplinary approach encompasses visual design, VR, apps, interactive installations, sound recognition, and gesture tracking. A former judge at The FWA, he studied design at Etic, and has taught Adobe Flash at ETIC. He is currently leading the creative team at Zappar, the leader in augmented reality solutions.