Jessica Beaton is a highly accomplished media and content strategy professional. With experience in technology, travel, lifestyle, and luxury goods markets, as well as a regional perspective specializing in mainland China, Hong Kong, and Southeast Asia, Jessica has an extensive and diverse background. She is an expert in integrated and digital media, managing cross-functional, multicultural teams throughout Asia.

Jessica has lived, worked, and led teams in several regions worldwide, including South America, India, Thailand, Singapore, Malaysia, mainland China, and Hong Kong. Her globally informed perspective has equipped her with a keen understanding of the changing perspectives of people and markets worldwide.

Jessica's specialties include digital and social media strategy, content strategy, media market analysis, SPSS, problem-solving, digital innovation, SEO, project management, multicultural team leadership, and content development. She holds a Certificate in MERCOSUR Political and Economic Integration from Instituto Desarrollo Economico y Sociedad (IDES), an MBA in Marketing & Finance from Hong Kong University of Science and Technology - School of Business and Management, and a BA in Int'l Studies, Development Economics from The Johns Hopkins University. She also studied Advanced Business Reporting at China Europe International Business School (CEIBS).

Throughout her career, Jessica has held various roles such as Director of APAC Media & Digital Marketing at The Walt Disney Company, Board Member at IAB Southeast Asia and India, Instructor at General Assembly, General Manager, Head of Business & Media (Distribution), and Senior Account Director at DM2 (Dentsu Mobius Media). Jessica also worked at Citi as the TTS/SFS Marketing, was a Managing Editor at LifestyleAsia.com, CNNGo City Editor, Shanghai at CNN, City Editor at City Weekend magazine, Senior Editor at City Weekend magazine, and Program Manager at OnDemand Training.

Jessica is also an avid supporter of several organizations, including Peace by P.E.A.C.E and Common Cents. With her fluency in English and proficiency in Simplified Chinese/Mandarin and Spanish, Jessica is a valuable asset in multicultural settings.