Toni Mangas is a seasoned Trade, Shopper Marketing and Merchandising specialist with a wealth of experience working with global brands in Beauty and Consumer Electronics.

With a background in multinational corporations in the FMCG sector and startup ventures in Ecommerce and Digital Marketing, Toni brings a diverse skill set to the table.

Toni excels in Trade and Shopper Marketing, Permanent and Visual Merchandising, Perfect Store Management, and Brand Identity, overseeing projects from design conception to in-store execution and monitoring.

Having spearheaded NPD and blockbuster launches across Prestige, Mass Channels, and Direct-to-Customer stores, Toni's motto in Retail is 'What Gets Seen, Gets Sold.'

Proficient in Demand generation, Merchandising strategy, New Product Launches, Store Digitization, Merchandising KPI monitoring, and Project Management, Toni has a track record of success in driving results.

Toni is well-versed in SEM, Conversion Optimization, and has collaborated both client-side and agency-side, showcasing a versatile approach to business.

An EMEA Merchandising Manager at Revlon Inc., Toni Mangas leverages a unique blend of educational qualifications including a Bachelor's in Business Administration and specialized courses in Ecommerce, Digital Marketing, and Strategic Marketing.

With a strong commercial acumen, a collaborative spirit, and a hands-on vision-driven approach, Toni stands out as a committed professional always eager to expand knowledge and demonstrate meticulous attention to detail.