Koby Maluk is a computer science expert, Co-Founder & Head of Sales at Spectalix. He is an experienced entrepreneur, passionately connecting content and technology. His excitement has led him to co-found Spectalix, which is aimed at building a mobile AI technology focused on content. This feature would allow mobile users to separate themselves from the background of their camera's video feed and place them in branded video scenes, as if they were originally acting in them. With over a decade of experience in the field, Koby has played various roles in multiple new-media entrepreneurship, and IPTV/OTT companies. Additionally, he was the former CTO of two TV initiatives in Israel, Cellcom TV, and Blockbuster TV, specializing in all aspects of OTT video solutions. Koby's passion also made him a writer and the author of the novel "Twice Life Please," published years before founding Spectalix. His book deals with the new possibilities available when adopting an alternative identity in a virtual world. His experience extends from management, sales, marketing, product development, project management, and business development across several industries. Koby Maluk values meaningful discussion, and if you want to see how Spectalix app/technology can increase your user engagement, feel free to contact him at koby@spectalix.com.