Jessica Weinstein is a seasoned brand strategist and consumer insights professional. With a passion for understanding why people love what they love and an impressive track record of driving brand growth, Jessica has held various senior positions at top creative agencies such as Arnold Worldwide, McCann Erickson, and DDB. She has also worked as a Director and Senior Manager of Consumer Planning and Research at Diageo, where she managed the Scotch Portfolio. Jessica's specialties include insight mining, research design, creative development, brand repositioning, and trend analysis. She is particularly skilled at simplifying complex brand challenges, fostering collaboration, and bringing clarity to every project. Jessica studied Consumer Studies at Syracuse University, and in her free time, she enjoys running, spending time in nature, and being a mom to her daughter.