Denis Dubrulle is a master of advertising with 14 years of experience in the industry as an art director and concept provider. He co-founded Federate, a crossroad of on- and offline communication that aims to unite people and convey convincing and persuasive content through design. His approach stretches from commercial to societal purposes, making Federate a reference in the world of communication. Denis completed his master's degree at HOGENT, and his professional journey includes roles, such as co-founder at Solimoov, freelance art director and creative at DYAD, art director at Havas Worldwide Brussels, famous, LDV United, and McCann Brussels. His experience in the field allowed him to develop a critical eye for producing content optimized for a digital-first world.