Cristina Canonaco is a seasoned business manager with over a decade of experience in international organizations which includes Visa and Elavon, Inc. Cristina is renowned for her resilient attitude and excellent negotiation skills. She specializes in growing businesses with her expertise in the global digital environment and partnerships. Cristina's success in developing and implementing business and clients’ strategies globally, coupled with her clients, business performance and results-oriented drive, has earned her recognition in the industry. Cristina is a senior director at Visa, where she manages the relationship with key global merchants across Europe, promoting specific Visa strategic initiatives to drive sales and improve the customer experience.

With a Master's degree from the University of Calabria, Cristina has lived and worked in a variety of countries, including the US, making her a true European. Cristina is fluent in English, Spanish, and Italian, making her an asset in a global business environment. In addition to her language proficiency, Cristina also operated across all elements of the payments value chain-Issuing, Acquiring, Card Schemes, and iPSPs. She has expertise in Sales & Business Development, Relationship & Account Management, Strategic Alliance and Partners Management, and Technology and Innovation.