William Peres is a renowned marketer and entrepreneur in the aerospace and technology industries. With a degree in aeronautics, Peres started his career in DASSAULT SYSTEMES, a leading Product Lifecycle Management company, where he worked for a decade in marketing activities. During his tenure, he rose to the position of Marketing and Communication Director for France, BeNeLux, and Switzerland. Later, he went on to found three companies, including L'Art Pour Tous, co-founded VinPrixDomaine, and co-founded SoBuzzy before establishing Serious Factory, where he currently serves as the Founder, President, and CEO. He is an alumnus of HEC Paris, ESCP, and ISM, where he studied Manager Leader, Enterprise Strategy, and Marketing Plan Management, respectively.

Peres is a strategic planner, researcher, and expert in various marketing activities, including direct marketing, web design and e-marketing, public relations, and trade show and event support. He specializes in product launches and business development. Peres is multilingual, fluently speaking English, Italian, and Spanish.