Scott Kritz

Scott Kritz is a highly motivated innovator with more than 15 years of executive experience in digital media. He is dedicated to the development of digital publishing and entertainment brands, bringing a tireless amount of energy and passion to his work. Scott's expertise lies in audience development, content strategy, and digital media executive leadership.

Scott's key specialties include audience growth and engagement, user retention, growth hacking, cross-platform analytics, data mining, and optimizing growth engines. He excels in various areas such as comScore growth, SEO, programmatic buying, user acquisition, and conversion rates. Scott is experienced in building high-growth media partnerships, content syndication, and leveraging social media platforms for brand growth.

In terms of content strategy, Scott is skilled in editorial strategy, digital content creation, storytelling, and developing web and video series. He has knowledge in mobile video strategy, email newsletters, and managing content teams. Scott understands the importance of sponsored and user-generated content, as well as building online communities and identifying content influencers.

As a digital media executive leader, Scott has a proven track record in product innovation, digital media strategy, launching new digital properties, and brand evangelism. He has successfully led brand repositionings, developed emerging platforms, and excels in digital product development. Scott is adept at generating revenue through monetization strategies, ad media campaigns, and programmatic advertising for leading media and entertainment companies.

Scott Kritz's educational background includes studying Computer & Information Science at Fordham University and attending Fairfield College Preparatory School. Throughout his career, he has held key roles such as Group Vice President, Head of Audience Growth at Ziff Media Group, Founding Member + Executive Vice President, Growth & Audience Development at Liquor.com, and Head of Growth & Audience Development at Bleacher Report.

In addition, Scott has contributed to organizations such as Kritz Media, LLC, Sony Pictures Entertainment, FHM Magazine, and UniversityHealthZone.com as Director of Show Programming, Editor-in-Chief & Acting Publisher, and CTO & Co-founder respectively.