General Assembly

University of South Carolina-Columbia

Director Of User Experience at Big Spaceship

Astoria, New York, United States

Big Spaceship

Director Of User Experience

Associate UX Director

MullenLowe Profero

Senior UX Designer

Responsible for leading and creating UX deliverables across client portfolio including: research, information architecture, user flow mapping, wireframing and prototypingCurrently the lead for spearheading the digital transformation for Nutro pet food, Robitussin and Esso CanadaAssisted Head of UX in establishing agency process for site rebuilds and designsContributes to UX knowledge and advocacy across the agency, involving all disciplines in the UX processManages and provides guidance to Jr. UX team members. Clients include: ExxonMobil, Advil, Centrum Vitamins, Royal Canin, Iams, Eukanuba and Smartwool

Tribal Worldwide

Site mapping and restructuring of the Exxon Mobil Retailer Promotional Marketing (RPM) website's information architecture based on usability study findingsWireframing the site re-design based on the restructured website architectureNavigation study on best practices for navigation schemes for content heavy websites to make informed recommendations based on research and user behaviors

Freelance IA & UX Designer

Created designs for all social media platforms and digital marketing media including: email, Instagram, Facebook and TwitterDesigned, prototyped and tested the mobile app that allows users to easily buy classes and reserve bikes, view their SWERVE Scores, and view and set fitness goalsConducted contextual and user research of the indoor-cycling culture in Manhattan, completed a comparitive and competitive analysis of other fitness and cycling apps, analyzed research and constructed user personas to better design for primary SWERVE users

SWERVE Fitness

Freelance UX/UI & Graphic Designer

Conceptualize, develop and present proposals for creative design work to small business owners for projects ranging from brochures, posters, page layout to complete branding and identity development and overhauls  Collaborating closely with clients in order to execute, design and deliver desired materials with optimum quality and cohesion to the client's satisfaction

cinquino+co.

Freelance Graphic Designer

Designed three weekly newspapers with a range of 16 to 32 pages per paper: The Lake Murray News, The Cayce-West Columbia News and The New Irmo News Conceive design, layout and editorial content of special annual publications: The Wedding Book, Senior Lifestyles, and The Irmo Okra Strut GuideManaged an advertiser database and coordinated with Production Manager to develop visually aesthetic ads, edit editorial content and meet daily deadlines Implemented a new streamlined system that increased the overall quality of production using more updated publication technology Develop and design in-house flyers for sales staff to disseminate new advertisement initiatives

Ashton Vazquez O'Connor

Ashton Vazquez O'Connor