FIA Business School

Escola Politécnica da USP

Product Strategy  -  Management Consulting  -  Sales & Marketing  -  Insurance

São Paulo, São Paulo, Brazil

As a Product Strategist I’m responsible for designing insurance products, execute Ad hoc studies to find growth  opportunities, build and manage product P&L and decide  roadmap strategy to achieve OKRs

Too Seguros

Product Strategist

Brazilian Top 3 Shopping Mall Company – Worked on a strategic plan and digital transformation
roadmap followed implementation to positioning the client as the most innovative and omnichannel player of the shopping mall industry in Brazil. Including designing and delivering a new concept of retail as a service (RAAS) store, a shopping mall online marketplace and a loyalty program.

Accenture

Management Consultant

Large Multinational Non-food Retailer – Worked on the digital transformational program in the client, specifically in CRM strategy and eCRM campaign operation.

Brazilian apparel industry/retailer – Worked in franchise expansion strategy and developed a new tool based on geomarketing concepts to optimize the field force planning.

Automaker – Worked on a POC (Proof of Concept) for an automaker. A new business unit of lead management empowered by predictive analytics tool.

Management Consulting Analyst

Wholesaler – Worked on a POC (Proof of Concept) to create a new business unit of sales and distribution B2B empowered by digital solutions in workforce, telesales and eCommerce.

Big retailer – Worked in processes design for eCommerce operation in Brazil, definition of business rules and KPIs.

Allan Rocha

Allan Rocha