Don Bourassa is a marketing expert with extensive experience in social media management, marketing operations, and remote team management. He spent a decade at Yelp, where he grew the company from start-up to enterprise and managed the social media and marketing operations teams. He oversaw the implementation of an enterprise social management solution across 450 regional and corporate social media handles. He also led digital consumer marketing campaigns while managing executive stakeholders from various departments.

Bourassa is currently consulting with Insitu, Inc. as a marketing leadership expert. He is responsible for driving a digital transformation that includes launching a new website, refreshing assets, implementing a new marketing and internal communications strategy. Bourassa also spent a planned sabbatical traveling around the world, visiting 33 countries in 12 months.

Bourassa's educational background includes studying political science and international relations at the University of Oregon and the University of Washington. He holds a J.D. cum laude from Lewis & Clark Law School, and he is admitted to practice law in the State of Oregon.