Chris Goward

Chris Goward is a seasoned entrepreneur and CEO known for his expertise in customer-oriented experimentation programs.

With the launch of WiderFunnel in 2007, Chris has been at the forefront of advocating for evidence-based decision-making to drive optimal results.

Companies such as HP, IBM, Dollar Shave Club, Intercom, and The Motley Fool rely on Chris and his team at WiderFunnel to enhance their experimentation initiatives through innovative methodologies.

Chris is passionate about combining Behavioral Science, Data Science, and customer experience strategies to empower businesses globally.

His acclaimed book, 'You Should Test That!', has revolutionized the field of conversion optimization by sharing insights from numerous A/B tests conducted on a multitude of websites.

Apart from his entrepreneurial ventures, Chris also shares his knowledge as a keynote speaker at international conferences, emphasizing the importance of continuous improvement in the business landscape.

Chris holds a Bachelor of Commerce in Entrepreneurship from Royal Roads University, with additional studies in Marketing and Management at the British Columbia Institute Of Technology, as well as Biochemistry at Simon Fraser University.

His professional journey includes leading roles such as Founder & CEO of WiderFunnel Marketing Optimization, Former Contributor at Forbes Agency Council, Founder of Liftmap, Course Author at LinkedIn, Author at John Wiley and Sons, and Founding Partner, USA & Canada at GO Group Digital.