Karin Hallum Hougs is an accomplished marketer and communicator with extensive experience in developing go-to-market strategies for digital trading and investment products and services. She has worked in various leadership positions, including Director Web Engagement and Digital marketing, Head of Go to Market, and Senior Director, Head of Digital Transformation at GN Group. Prior to this, she worked as a Client Service Director and a Group Director for OMD Denmark, managing media planning and client services. Karin's expertise in global marketing strategy and planning enables her to execute campaigns across multiple markets based on ROI budgeting. She is proficient in implementing data-driven marketing automation, developing customer journey maps, and designing touch-points to engage clients. Her digital marketing skills, including SEO, SEM, social media, and email marketing, make her an omni-channel marketer. Karin's expertise in collaborating cross-functionally and managing services and experiences has enabled her to ensure successful product launches.