University of Southern California

University of La Verne

Occidental College

Global Vice President of Brand Marketing UOMA Beauty

Los Angeles, California, United States

At UOMA Beauty I build and execute our strategic omni-channel and direct to consumer marketing growth plan in alignment with our larger operational business objective. I am currently building our dynamic marketing leadership team to execute our strategic plan to strengthen brand positioning for continued growth and expansion of UOMA Beauty global distribution. Additionally I am refocusing on consumer insights and a consumer-focused marketing strategy; increased digital investments across e-commerce, social media and influencer management; implementing a structured marketing and creative SOP, and manage a seven-figure marketing budget across both the UOMA Beauty and UOMA By Sharon C brand.UOMA By Sharon C is available now - exclusively at 3,365 Walmart stores, <a href="http://walmart.com">walmart.com</a>, <a href="http://uomabeauty.com">uomabeauty.com</a>.

UOMA Beauty

Global Vice President of Brand Marketing 🔺 UOMA Beauty & UOMA By Sharon C 🔺

My mission is to lead brand awareness, growth and deep storytelling to drive UOMA to the forefront in the luxury beauty space while cultivating a strong customer community, keeping them centered in our business decisions. I focus on global brand messaging across all e-commerce and retail touch points, with key leadership in social media, customer experience, product positioning, branding, philanthropy and business development.Key contributions to date:Expanded company reach and increased visibility through successful press events and strategy, social media and community development, digital marketing strategy, and collaborations with celebrities and micro-influencers.🔼 Increased social media followers from 50K to over 140K+. 🔼 Orchestrated an earned media press blitz through unique and intimate press events. 🔼 Delivered multiple large-scale projects through strategic brand partnerships with Ipsy and FabFitFun.🔼 Supported through strategic guidance our PR teams to earned media value of 426%+ YoY growth. 🔼 Strengthened customer loyalty and trust by creating inspiring and social resonant product stories to feature on website, email, and social media.

Global Head of Marketing  🔺 Brand Marketing 🔺 Customer Acquisition 🔺 Strategic Partnerships

Recruited to be the executive marketing strategy leader reporting to the founder/CEO. Thrive is a direct-to-consumer cosmetics company built around cruelty-free philosophy and philanthropic mission.My mission is to lead growth while integrating Thrive’s core value of “giving” into all marketing initiatives. I focus on clarifying our brand message across products and expanding awareness to capture market share via dynamic brand marketing and brand strategy.Key contributions to date:Expanded company reach and increased visibility through successful digital marketing strategy, event planning, and joint ventures with celebrities and micro-influencers.🔼 Increased Instagram followers from 100,000 to 300,000+. 🔼 Orchestrated the dramatic expansion of our email subscriber growth through original unique and out-of-box influencer strategic partnerships.🔼 Delivered large-scale projects through strategic brand partnerships with Ipsy and FabFitFun.🔼 Earned ~20 media features per week with major outlets.🔼 Assisted in the donation of $65M in cash and product donations to charitable organizations by channeling company core value of giving into sales, engagement marketing events, and online fundraising events.🔼 Helped to raise $250,000 in a single day, through coordination of online fundraising event following devastating California wildfires.🔼 Provided transparency by executive-producing documentary short film showing company leaders hand-delivering fundraiser proceeds to 5 nonprofit organizations.🔼 Strengthened customer loyalty and trust by creating inspiring and emotional product stories to feature on website, email, and social media.Earned media features with:♦ Bustle♦ Refinery29♦ Glamour♦ The Zoe Report♦ Forbes♦ Hello Giggles♦ New Beauty♦ Who What Wear♦ The Cut♦ CNBC♦ Cosmopolitan♦ Marie Claire♦ The Real (TV)♦ Byrdie♦ BuzzFeed♦ Fashionista

Thrive Causemetics Inc.

Head of Marketing 🔺Product Marketing 🔺Social Media Marketing 🔺Biz Dev 🔺Philanthropy

I performed in this role concurrently with my position as Creative Lead at We Are Onyx. Here I focused primarily on development and promotion of our hugely successful monthly beauty subscription service, the OnyxBox, and our e-commerce platform, the OnyxShop.PRODUCT DEVELOPMENT & LOGISTICS🔼 Managed a monthly budget of $25,000 to procure products for feature in the OnyxBox🔼 Developed the economics around the OnyxBox to retain an aggressive profit margin🔼 Conceived of turning each monthly OnyxBox insert card into a keepsake art piece driving customer engagement, including scouting our illustrator and working with her on a monthly basis to create beautiful, one-of-a-kind artwork🔼 Conceived of and developed all monthly OnyxBoxes, including developing monthly themes and marketing campaigns to create innovative and engaging beauty stories🔼 Oversaw operations of the monthly packing and fulfillment of over 100,000 OnyxBox and OnyxShop purchases to date🔼 Oversaw the monthly OnyxBox brand partner survey email that reaches 5,000+ monthly subscribersPUBLIC SPEAKING🔸 Spearheaded our participation as part of Batch 19 of 500 Startups accelerator and pitched over 200 investors on Demo Day in Mountain View, CA - February 2016 🔸 Pitched a room of 300 investors, VCs and audience members at the Chevron PowerMoves NOLA & Essence Magazine Startup Pitch Festival, winning the Audience Choice Award and $5000 cash prize – 2015🔸 Speaker and panelist: Silicon Beach Fest; University of Southern California Founder’s Dilemma Undergraduate and Graduate course 🔸 Successfully pitched OnyxBox, resulting in features with major publications including:♦ The Real (featured TV broadcast)♦ BuzzFeed♦ Byrdie♦ Huffington Post♦ Cosmopolitan Magazine♦ Refinery29♦ Allure Magazine♦ Glamour Magazine♦ Ebony Magazine♦ Essence Magazine♦ Hello Giggles♦ Elle Magazine♦ <a href="http://Self.com">Self.com</a> (video interview and special feature)

We Are Onyx

Co-Founder 🔺 Chief Product Officer 🔺 Product Development 🔺 Logistics 🔺 Public Speaker

I co-founded We Are Onyx—the premiere beauty destination for women of color. In four years I drove our overall company growth from startup to a multi-million dollar business. GROWTH & MARKETING🔼 Increased monthly OnyxBox subscriber base by 400% in 12 months to achieve operational breakeven within one year🔼 Achieved an average of 10.9% month over month net subscriber growth in the last 5 months🔼 Reduced monthly churn to 2.4% net MRR churn rate🔼 Guided our team to grow our social media presence to more than 200,000 followers across platforms, with over 250,000 monthly impressions on Instagram, and 800,000 monthly impressions (42,000+ post engagement) on Facebook🔼 Strengthened our email newsletter list to 55,000+ subscribers with an email open rate of 35%. 🔼 Developed our first influencer program in 2014, strategically focusing on micro-influencers. Which grew our subscription membership from 100 to 800 subscribers in just 8 weeks🔼 Produced more than 200 beauty tutorial videos for YouTube promotion, including casting talent, working with stylists and social influencers, staffing graphic designers, videographers, and all below the line crewSTRATEGIC PARTNERSHIPS🔸 Head buyer and merchandiser of the OnyxShop e-commerce platform, as well as the OnyxBox monthly beauty subscription🔸 Brokered a strategic partnership with Estée Lauder and developed the branding and marketing concept for promotion of the Modern Muse perfume to our customers and across our social media community reaching over 1 million engaged followers🔸 Responsible for building strategic partnerships with 500+ prestige and boutique brands including:♦ Estée Lauder♦ SmashBox♦ Shea Moisture♦ Revlon♦ Miss Jessie’s♦ Carol’s Daughter♦ ncLA♦ OGX♦ Leyla Milani♦ Philip B.♦ Lauren B.♦ dpHue♦ Briogeo♦ Cane + Austin♦ Luxie Beauty♦ Iman Cosmetics♦ Makeup For Ever

Co-Founder 🔺 Creative Lead 🔺 Business Development Strategist 🔺 Growth and Marketing

Management of International film & media partnerships: Sun Distribution (Latin America), EOne Entertainment (Canada & UK), Nordisk (Scandinavia).

Lava Bear Films

Executive Asst to CEO & Founder 🔺 International Partnerships Liaison 🔺 Film & Media Partnerships

Managed $10 million film finance fund for Reliance BIG Entertainment pod deals with:♦ Plan B (Brad Pitt)♦ Rat Entertainment (Brett Ratner)♦ Imagine Entertainment (Brian Grazer) ♦ Red Om (Julia Roberts)♦ DreamWorks (Steven Spielberg)Talent Management Assistant: Tom Cruise, Antonio Banderas, and Philip Rosenthal

Delali Kpodzo Conrad, MBA