Boston University

Director, Communications at Takeda

Cambridge, Massachusetts, United States

Takeda

Director, Strategic Initiatives & Change Management Communications

Led development and execution of  multi-channel communications programs, including strategy, messaging, brand positioning and measurement. Drove engagement for clients with key stakeholders and enhance reputation through thought leadership, high-touch events, speaking opportunities, and issues-based communication.  Crafted internal communications platforms for a rare-disease-focused biopharmaceutical company to drive global employee engagement, support retention, and align with corporate mission.Focused on supporting biopharmaceutical clients' external innovation and partnering strategies through brand awareness  and reputation building. Served as national trainer for a government agency, creating curricula and delivering skills-building workshops to improve community engagement and risk communications.

Feinstein Kean Healthcare

Vice President

Virgin Pulse, part of Sir Richard Branson’s Virgin Group, designs technology that helps drive employee health and well-being. Led corporate public relations and social media in alignment with marketing campaigns to drive sales. Positioned Virgin Pulse as the leader in employee well-being technology through thought leadership and media relations. Built and managed speaking and awards programs to highlight Virgin Pulse executives, team members, and clients as pioneers in employee health and well-being. Managed PR agency relationship, activities, and budget.

Virgin Pulse

Director of Corporate Communications

Developed and executed communication strategies for corporate, government, and non-profit clients. Created and disseminated a diverse range of content assets (whitepapers, reports, web content, infographics, etc.) targeted to key policymaker, patient, researcher, and donor audiences.  Planned events and conferences from concept through execution, including program concept development, stakeholder and media relations, and logistics. Built a speakers bureau for a global program with the National Institutes of Health by creating and facilitating a robust presentation training curriculum.Led program planning and execution for the Turning the Tide Against Cancer initiative, co-convened by FKH, the American Association for Cancer Research, and the Personalized Medicine Coalition to advance policies that support innovation in cancer research and care while addressing rising healthcare costs. Facilitated Advisory Committee of more than a dozen C-level KOLs across industry, academia, patient advocacy and the payer community.

Account Director

Played a lead role convening the first Turning the Tide Against Cancer national science and policy conference. Responsibilities included managing the scientific Advisory Committee, program development, and logistics.Provided support for an academic oncology research institution brand awareness and fundraising campaign.Provided strategic counsel and stakeholder communications support for a government agency’s Center for Global Health, including working with offices around the world to merge web properties, staff teams, and project portfolios. Wrote, edited, and oversaw graphic design of annual reports for a trilateral government initiative focused on scientific research and training.Supported business development efforts, including presentation development, competitive landscape analysis, and campaign creation.Previous Positions: Senior Account Executive (2009-2011); Account Executive (2009); Assistant Account Executive (2007-2009)

Kerry Bryant