Ben Stickland, a highly accomplished entrepreneur with over a decade of experience in the tech space, holds the position of CEO at Alliance Software Pty Ltd, a software development company based in Australia. Stickland's entrepreneurial journey began when he co-founded Noble Samurai, a software company focused on developing innovative marketing tools. With his technological know-how and his relentless focus on customer service, he transformed the company into a profitable venture that garnered widespread recognition in the tech industry. In addition to his role at Noble Samurai, Stickland also co-founded Web2TV, which specialized in delivering high-quality, engaging video content to businesses. He has a passion for software development and is continually looking for ways to leverage technology to solve complex business problems. At Alliance Software Pty Ltd, he has been instrumental in leading the company's strategic direction and executing its growth plans. Stickland's wealth of experience in entrepreneurship and software development has made him a sought-after industry expert and speaker in various technology conferences worldwide.