Elena Deguzman is an accomplished Enterprise Account Executive at Iterable, with extensive experience in sales and business development. After studying Communications and Political Science at the University of California, Davis, she has spent her career building lasting relationships between brands and consumers, employees, and partners. Deguzman has proven expertise in social media, social commerce, social care, omni-channel engagement/loyalty, digital campaign planning, onsite search and merchandising, social and web analytics, content management, SEO and SEM optimization. She has held senior positions at several enterprise software companies including Spredfast, PunchTab, Treater, SLI Systems, PowerReviews, and WebTrends. Deguzman is passionate about solving complex problems and driving business value through smart technology and thoughtful planning.