IESE Business School - University of Navarra

Московский Государственный Университет им. М.В. Ломоносова (МГУ)

Российский Государственный Гуманитарный Университет

Высшая Школа Экономики

Managing Director Russia, BUD Sport Medicine CEE  – Smith & Nephew

Moscow, Russia

Smith & Nephew

Managing Director Russia, BUD Sport Medicine CEE

Olympus

Regional Director

GR, Strategy and Business Development Director Corporate Russia, Ukraine, Kazakhstan and BelorussiaDevelopment of new business opportunities mainly for Philips Lighting and Healthcare in CIS, namely: identification of new sales channels, strategic partnership, regional penetration, launch of new business lines, changes in legislations, introduction of technical norms and standards, sales lead at governmental level. Cooperation with Key state authorities (Key ministries and commissions), state owned companies, participation in working groups with different NGO’s  and professional associations  etc, active participation in Key industrial events, building up B2G platform

Philips Royal Electronics

GR Business Development and Strategy Director RCA

Set up and leaded new sales channel (project channel), in Philips Lighting

Project Channel Sales Manager Lighting Russia, Ukraine, Kazakhstan and Belorussia

Accomplished key marketing manager activities started with developing 3 year business strategy and annual marketing planResponsible for 4 ‘s and leaded strategic initiative.  Initiated Market researches to analyse the market potential and competitor’s activity per category

Sales and Marketing Manager Luminaries

Led marketing department of Fiat Representative Office in Budapest, including marketing, logistics and PR functions, responsible for budgeting, forecasting and delivery of performance objectives.

Fiat Auto Spa

Director of Marketing

Evaluated marketing implications of Eastern European corporate growth strategy and initiatives for consistency with overall corporate objectives.  Managed marketing development and implementation of special projects and initiatives in EE and Asia. Prepared reporting and managed approval process with executive management including business planning for major investment projects in developing markets

Business Development Manager

Implementation of company’s marketing strategy for brand management of Fiat, Alfa, Lancia and Commercial vehicles. Managed PR function and setting up business relations with journalists and special organisations.Led brands strategy followed headquarter vision and according to the local conditions. Analysed competitor’s environment and established relations with core business companies. Planned and implemented brand building initiatives, new products development and launch, sales estimates and market analysis, product pricing and margin management. Organized communication support, publicity and PR activities

Fiat Spa

PR and Marketing Manager

Strategy management and marketing consulting. Participation in automotive business projects for car assembling lines in Russian market. Dealers network development program. Marketing studies

ATKearney

business analyst

Sales management and dealer’s development programs in order to achieve the best performance of 3M office products in Russian market.

Sales Representative, Office Products  department

Participation in development and implementation the marketing strategy of the company in the sphere of education in CIS. Organized marketing & advertising events (exhibitions, presentations, seminars). Set up public relations with Ministries of Education, local educational administrations and press.

Elena Syabrenko