Aaron Lilly is a media and business development expert with years of experience working with top consumer brands and campaigns. He has a strong background in offline, online, and emerging media channels, as well as branded entertainment. Aaron has developed the vision and strategy for connecting brands to content and platforms. He has a Bachelor of Business Administration from The Ohio State University. Aaron has held roles such as Vice President, Client Success - Media Publishing at VideoAmp, Senior Vice President of Portfolio Solutions & Strategy at Fox Corporation, Vice President, Client Solutions at NBCUniversal, Inc., Director of Strategic Partnerships and Custom Media at Microsoft, Senior Marcom Architect at Microsoft, Senior Consultant at Siebel Systems, Inc., and Consultant at Accenture. His specialties include media, branded entertainment, social and emerging media platforms, x-channel marcom integration, digital advertising, web analytics (Omniture, Atlas, WebTrends), CRM, ERP, product management, product marketing, program management, and project management.