Brian Trejo

San Francisco State University

Senior Product Manager at Dutchie

Decatur, Georgia, United States

Dutchie

Senior Product Manager, Online & In-Person Payments

Responsible for unifying the way Home Depot authorizes, reverses, and refunds physical and digital payments across the U.S. and Canada

The Home Depot

Senior Product Manager, Payment APIs

Launched features that facilitate faster payment experiences, incentivize usage of lower costing payment methods and reduce the risk of chargebacks across mobile web and desktop.

Product Manager, Online Payments Experience

Played an integral role in driving a 90% year-over-year increase to <a href="http://GoPro.com">GoPro.com</a>'s top-line revenue.

-  Define and orchestrate new payment flow with engineering and UX to allow purchase of hardware and service in a single order
-  Onboarded the first additional payment type in the past 4 years - Apple Pay
-  Expanded the GoPro Plus subscription to 30 new countries at 1/3 the budget
-  Designed the TradeUp Program, managed its development, and led its go to market strategy
-  Facilitated selection and on-boarding of strategic affiliate partners resulting in top-line growth
-  Owned the web launch of the HERO7 Black - the all-time best-selling GoPro

GoPro

Product Manager, eCommerce

- Drove eCommerce accessory business to 30% YoY revenue growth
-  Enhanced product recommendations with Salesforce’s Einstein ML to drive incremental $1M in accessory sales
-  Coordinated web launch of GoPro’s V.R. microsite for the Omni camera rig
-  Conducted 25 A/B tests, with 5 winners driving $4.8M in incremental annualized sales
-  Owned global merchandising strategy including product categorization, up sells and predictive product recommendations

Senior Ecommerce Merchandiser

- Developed merchandising strategy including product categorization, up sells and sort/filters
-  Maintained accurate SKU-level product pricing across nine currencies
-  Set up, QA'd, and launched all promotions for internal cross-functional partners and global web campaigns
-  Relaunched an incentivized retail-training platform that produced $3.4M in incremental web store revenue

Ecommerce Merchandising Associate

- Project managed CRM email campaign schedule
-  Collaborated closely with creative team to reduce overall project work flow
-  Established a comprehensive reporting dashboard to help the events teams understand their MoM and YoY sales data

Email Marketing Analyst

- Partnered with mobile product team to facilitate the deployment of push notification solution
-  Built new campaign analytics dashboard to improve team insights and identify key marketing opportunities
-  Created and implemented all ad hoc, brand, seller and professional sport direct to consumer marketing campaigns
-  Organized collaborative app marketing efforts across all marketing channels to boost app rankings