Paul Ballew

Paul Ballew is an innovative marketing strategist with extensive experience in brand building and consumer research. His expertise spans brand architecture/positioning, consumer segmentation, data analysis, research design, and various marketing strategies.

With a track record of working with renowned clients like Abbott Nutrition, Mondelez, Kraft Heinz, P&G, and Starbucks, Paul has demonstrated proficiency in channel and communication strategy, content strategy, and social/email strategy.

Paul Ballew holds an MBA in Marketing from the University of Colorado Denver and a BA in Economics from the University of Georgia - Terry College of Business.

He has held key positions such as Director of Strategy at HMT Associates, Inc., Principal and Chief Strategist at Brandlandish, and VP roles at Mosaic Marketing and The Integer Group, focusing on client growth strategy, business development, strategic planning, and account services.