Simon Warr is a seasoned executive with over 25 years of experience in corporate communications and marketing. He has worked in various sectors such as Government, automotive, aviation, renewable energy, and maritime. Simon has launched 40 new cars, managed major manufacturing plant closures, and handled M&A activity for global brands such as Ford, Jaguar Land Rover, and Aston Martin. He has also provided crisis response communication in the face of terrorist bombings and mass killings.

Simon has experience in B2C, B2B, and B2G corporate, brand and product PR, and marketing strategy. He is an expert in corporate, employee, and financial communications and engagement, crisis communications, CSR, and sustainability management. He is fluent in three languages, namely German, Arabic and French, and has multi-national experience, based in London, Zurich, Cologne, Hiroshima, and Abu Dhabi.

Simon studied Global Business at Saïd Business School, University of Oxford, Journalism at City, University of London, and Arabic and German at the University of Leeds. He also studied at Leipzig and Ain Shams University.

Simon has held various leadership positions including Director Communications at NATS, Head of Communications at Masdar (Abu Dhabi Future Energy Company), Vice President at Birmingham Chamber of Commerce, Director Communications at Jaguar Land Rover, Director of Communications and Public Affairs at Ford Motor Company Premier Automotive Group, Deputy General Manager at Mazda Motor Corporation, Global News Manager, Ford of Europe at Ford Motor Company, and Press Officer at Home Office.