Harvard Business School

IBS Hyderabad

Ravenshaw University

Rourkela Municipal College

St Paul's School, Raurkela

Marketing & Sales I Technology I Innovation I Insight I Analytics I Market Intelligence I Eco System Collaboration I

Bengaluru, Karnataka, India

- Conceptualized, evaluated & defined tactical roadmap with pilot models to set-up new line of services & solutions (Smart City-mobility & sanitation solutions) through the innovation program (design thinking): business potential of INR-1500 Cr.•	Working closely with senior leadership, industry experts, conducting market research, collaborated with ecosystem partners & cross-functional teams, forging alliances (tech companies, design firms, fabricators, integrators & Govt. bodies, consulting firms, PMC’s etc.) to develop new businesses through new/existing business models.•	Responsible for P&L (INR-250 Cr), sales & operations, development of new products, strategize go to market, manage distribution channel (B2B/B2C), techno-commercial negotiations, partner/channel engagement and manage supply-chain. •	Driving one stop, end-to-end digital initiative from order generation to order replenishment for better supply chain and channel management.Key Achievements:  •	Dare to Try: Recognized for developing technology driven urban infrastructure solutions (Integrated urban mobility smart bus stops) and daring to try something different. Showcased at Tata group’s ‘Innovista’ platform.•	In-Country for Country: Recognized for developing (NPD), localizing production and negotiating repeat orders of special high tensile steel previously imported from China & Taiwan.

Tata Steel

Sr Manager -Business Excellence and New Projects (Innovation) / Branded Products & Retail Sales

- An entrepreneurial partnership to lead business strategy for South East Asia market.•	Developed roadmap and shaped the Startup by pitching and bringing along with buy-in from ecosystem partners- farmers, manufacturers and traders/distributors, logistics partners in the agro-commodity business.•	Collaborated, negotiated & on-boarded partners involved, for seamless flow of the goods in Asia Pacific.

Vanija Enterprise Pte

Consultant- Strategy- New Businesses - Startup

- Asia Pacific practice lead & expert for omni-channel retail process & technology with P/L( INR 5 Mn)responsibilities. •	Held practice domain responsibility for tourism, retail store, channel, consumer and IT strategies.•	Led cross-functional global teams for market intelligence, research, consulting, wrote white paper & delivered projects covering digital, cloud, mobility, big data & social.Sample Media Coverage:•	Singapore Business Review: (Retail IT Spending)•	CXO Today: (Slow adoption of cloud –Asia)  •	CIO Summits: (Supply Chain best practices on Business Transformation at IKEA –HCL) •	Hindu Business Line (E-tailers click in tier 2/3 towns & cities)•	Znet (Logistics key hurdle for cracking China India e-commerce Market)Key Projects:•	Intel Corp EU: Advisory on competitor analysis, growth trends & future technology in the microprocessor & chip industry.•	Microsoft Corp: Advisory project on India distribution, ecosystem, route to market, partner selection for hardware, software, retail POS & digital signage.•	Institute for Information Industry (Govt. of Taiwan)- Technology advisory & market intelligence project (Smart Tourism) on benchmarking global tourism ecosystem with consumer/traveller study on present and future strategy.  Respond to client/media enquires and provide support to sales and marketing teams.Published Research:  • 'India retail Industry and IT Trends report'. -Covering major retail players, IT spending and forecasted IT spending in retail, showcasing current and future scenarios. • '2012 & 2013 Top 10 Retail Predictions – 'APAC' – Predicting retail trends in the Asia Pacific. • 'APAC Retail IT Update'- Insights on market trends, IT spending and new opportunities.• 'HCL-IKEA': Perspective on JDA implementation'- Insights on best practices and implementation process for supply chain platform for IKEA.

Asia Pacific Lead - Retail, Tourism (consumer, channel and IT strategies)

- Lead Space, Range & Merchandising for Tesco Store in UK & Ireland( 2000+)• Project Leader for transforming and managing process change in Corporate Credit Card fraud.------------------------------ • Project managed change and implemented new business processes: Interacted with multiple teams- Legal, IT, Corpoarte Purchasing, Personnel, Operation team to get projects implemented – Provided IT solutions on 'Work Flow Management' using 'Microsoft Sharepoint'.• Led team of analysts for retail space analytics and planning, managing 2000+ (New and Trading) Tesco Stores in UK and Ireland, providing market intelligence inputs to the business.• Worked with senior leadership teams in UK & India to assess market place, plan and operationalize strategic initiatives. • Worked on insights and space recommendations projects using market research, store and market demography, competitor data to help make business decisions. Sample Projects:• Space Strategy for Tesco Stores in UK – Understand the purchase trends according to store formats, new opportunities based on consumer demography, purchase patterns, market baskets. • Site Assessment:  Analyze competition around Tesco stores by analyzing cross-buying & competitor mapping and finally come up with strategies.• Customer Loyalty and analysis: Prepare customer experience scorecards and suggesting strategies to retain and drive in new consumers.• E-Commerce: Worked on projects to help Tesco increase and improve its online presence.

Tesco PLC

Retail Space, Range & Merchandising, Data Insights & Analytics, Intrn'l Site Research

- Led PepsiCo’s client solutions team of 30 People, recruited and trained members of the global operating center on tools, techniques and analysis.• Provided data-based insights for decision support in the form of quarterly and yearly studies for competitors, categories, brands etc using syndicated panel as well as store level data.• Responsible for transformation, outsourcing, project scoping and planning for new team development as well as helping team to expand services to new account clients.• Single point of contact from Bangalore and responsible for client interactions• Designing BCP for maintaining project schedules as well responsible for Six Sigma audits compliances.• Responsible for tracking performance in accordance to accepted SLAs’ and advice action plan for performance improvement as well as driving productive efficiency through automation and processmapping.Achievements• One of the first members in the PILOT team to be involved in setting up the Global Operating Center.• Have transitioned and set up processes for Knowledge Group, Kellogg’s ,PepsiCo, Frito Lays.Types of projects undertaken• Category, brand , flavor & size overviews, quarterly business reviews, merchandizing effectivenessstudies, strategic plan & seasonality studies, Hendry Market Structure studies, trend analysis• Panel Studies like trial repeats, purchase & market baskets, new lost & retained, Brand Switching etc.

Symphony Technology Group

Client Solutions, Analytics and Center of Excellence

- Lead the Global Analytics Center of the client.• Responsible for delivery of retail consulting projects along with team and operational management.• Responsible for transitioning, process mapping & understanding client requirements.• Member of Retail Center of Excellence(COE), and worked on capability studies including RFI’s & RFP’s.Types of projects undertaken• Out of stock studies, product placement (In-store execution), loyalty reporting, competitive analysis, retail consulting & industry overview projects etc.All the projects were done with SAS/ SPSS, MS Office tools, web information and other databases withfindings and recommendations provided to the clients.

Client Solutions Group/ Business Analytics Services

Job Responsibility•	Analyze & Compare – Competitor companies, ecommerce and payment options in USA. •	Deal with third party processors and financial institutions. •	Monitor Credit Cards, Bank Transfer, E Wallet and other Payment methods. •	Check and approve profiles by doing SSN checks on fraud activities.•	Work on web analytics and email marketing strategies.Major Achievements•	Have been instrumental in developing parameters for fraud detection.•	Defined and streamlined processes relating to deposit and payment processes.

Ivy Comptech

Risk, Fraud Detection & Strategy

- Have been actively involved in providing retail, biotech and pharmaceutical insights.• Have been involved in doing feasibility studies, preparing project proposals as well as working on RFP/ RFI and identifying new clients.• Have prepared case studies with the objective of comparative business analysis & benchmarking.

Ernst & Young Pvt Ltd

Trainee - Corporate Advisory Services and Markets

- Sectors -Education, Beverages, Sports, Transport Consulting)Project: “Feasibility Study for Setting up a Nursing Institute”Details:• The project involved in finding out the demand supply gap for nurses in India.• Regulatory environment governing the colleges.• Benchmarking colleges and studying the course structure followed.Project: Industry Analysis “Study of the Beer Industry in India.”Details:• Project involved the study of Indian Beer Market.• Major players in the market along with their market share.• Number of breweries and their ownership pattern.• Per capita consumption and the analysis of demand and supply of beer.

Ernst & Young

Summer Internship Project

- Conducted research for the company regarding the scope of growth and development in line with the vision of the company. •	Identifying potential customers and introducing them to the company. •	Creating database of suppliers, customers & inventory. •	Responsible for promotional activities & exploring potential business markets. •	Customer interaction and relation

Kumar Das