Poonam Balan-Ng is a global tri-sector brand integrity specialist based in Vancouver, Canada, with over 12 years of experience in hospitality, banking, impact investing, education, telecommunications, government linked agencies/companies, non-profits, and social enterprises. She specializes in developing tri/cross-sectoral partnerships (PPP), corporate social responsibility (CSR/ESG), employer branding, crisis communications, public relations strategy, transformation, and continuous improvement (CI).

Balan-Ng obtained her education from Vancouver Community College, Global Association of Risk Professionals, Edinburgh Business School, and Ontario School Board. She founded TACTHUB and also worked at Pavo Communications Ptv. Ltd, Make It Right Movement, Talent Corporation Malaysia Berhad, The Edge Malaysia, Clinton Giustra Enterprise Partnership, and CIBC in various roles, including Vice President of Brand and Public Relations and Virtual Engagement Lead. She has been a columnist for organizational transformation at The Edge Malaysia and actively supported the Juvenile Diabetes Research Foundation fundraising campaign.

Balan-Ng is a globally-minded professional who has lived, studied, and worked across North America, ASEAN, and the EU. She believes in open innovation and co-creating sustainable strategies that prioritize purpose, talent, innovation, ecological conservation, and humanistic value. She plans to dedicate the rest of her career to designing brand legacy strategies that look beyond institutional restrictions and generate innovative value propositions and business models.