Itay Rahat has been named as a leader in MarTech & Audience Products Innovation at Warner Music Group (WMG), one of the world's top three largest recorded music companies. Rahat is an experienced manager who has led a cross-functional team of product owners, analysts, and developers across various verticals, including mobile, social commerce, email, marketing automation, web, analytics, APIs, and ad-tech, to develop over 80 data-driven tools and tactics. With more than 15 years of solutions-oriented growth and lifecycle marketing experience, Rahat has delivered tangible value by developing and delivering more than 100 million branded experiences to consumers worldwide, including some of the top music labels and brands globally. In addition, he is a board member of GP at New Game Fund and advisory board member for TechnoArt.org and the University of California, Irvine Division of Continuing Education. Rahat is a mentor for startups at Techstars and Reichman University Entrepreneurship Program. He has been recognized for his contributions to the industry with the Brand Innovators 40 under 40, GDS Leadership Excellence Award '20, Vega Digital Awards '18, and BlueWolf FutureNow '17. In addition, he is a frequent speaker at top events that include: Salesforce Connections, Digital Entertainment World, MEIEA, MusicBiz Association, MediaPost Summits, DLD Festival, and more. Rahat is a Certified Scrum Master, Scrum Product Owner, Salesforce Consultant, Facebook Media Planner, Project Manager, and Executive MBA. His areas of contribution and leadership include product management, tech vendor budgets, product marketing, consumer strategy, digital, lifecycle marketing, performance marketing, B2C, Web3.0, NFTs, growth, eCommerce, CRM, subscriptions, data architecture, roadmap planning, SEM, go-to-market strategy, agile methodologies, user retention, forging strategic partnerships, marketing ops, and analytics.