Liz Braciak is a talented Senior Shopper Insights Manager with extensive experience in sales, marketing, and technology. She has a Bachelor of Arts and a Bachelor of Science in Sociology and Film/Video Production from Grand Valley State University. Liz is an expert in Microsoft Excel, PowerPoint, IRI Advantage Pro, Nielsen Nitro, Nielsen AOD, ShopperView, Meijer VendorNet, SQL, SAP, JDE, Datalliance, and DemandTec, which makes her a valuable asset to any team she works with.

Throughout her career, Liz has held various roles within Advantage Solutions, including Business Financial Administrator, VMI Analyst, Transition Coordinator, Test Market Specialist, Order to Cash Specialist, Category Manager, Business Development, and now Senior Shopper Insights Manager. She was also formerly the Programming Chair for the Michigan Region at NextUp. Before joining Advantage Solutions, she was the Bakery Team Lead at HEB.

Liz's various roles and expertise make her well-versed in market research analysis, category management, vendor relationship management, inventory management, financial analysis, and shopper insights. Through her work, Liz has demonstrated her commitment to delivering exceptional results and possessing the technical acumen needed to guide a team to achieve its objectives.