The University of Queensland

Founder at Pivot&Co  -  Former CDO Pernod Ricard Group

Greater Paris Metropolitan Region

Pivot&Co

Co-Founder

The Happyfication audience & touchpoint planning, and advertising operating system, brings unprecedented transparency, simplicity and efficiency to connecting with consumers across all media.

The philosophy behind our 'data-driven' methodology - and this intelligence platform in particular - is to gather all types of data available at each step of a brand activation (financial, descriptive, declarative, behavioral...) and leverage it via different algorithms to make connecting with audiences more impactful, making advertisers happy.

Happy because it simplifies workflow.
Happy because it provides quantitative and qualitative intelligence for better decision making.
Happy because it helps generate more efficiency and effectiveness from the same investments.

Happyfication

Member Of The Board Of Advisors

WFA - World Federation of Advertisers

Digital Forum Chair

Leading the Pernod Ricard Group's digital transformation globally.
Key areas of focus: Media & advertising (traditional and digital); Data and consumer connection; IoT and connected environments; E-commerce; Change management

Pernod Ricard

Global Digital Acceleration Director

Working with global companies to imagine new possibilities with emerging technology and new media. Covering a wide range of digital transformation topics.
Topics: Media, eCommerce, CRM, consumer experiences, IoT, digital innovation / start-ups, data smart initiatives.
Clients: Danone, Puig, Lego, Mars, Pernod Ricard

Independent Consulting Practice

Digital Strategist

Agency management. Lead relationships, strategy & project execution for the Group’s key international clients, including Procter & Gamble, Kraft, Danone, Sanofi, LVMH, and Disney.

Fullsix group

International Managing Partner

General management. Digital strategy consulting, multi-channel marketing and communication plans. International focus. Key clients: Procter & Gamble, Lejaby, PepsiCo

Deputy General Manager, SixandCo

Digital and CRM vision, strategy and plans. Clients: L’Oreal, Eurostar, Coca Cola, Coty, Mars.

Antonia McCahon

Antonia McCahon