Atsuko Nishiguchi is a seasoned product designer with a passion for behavioural science, data analysis and strategic impact. With a degree in Animation and Interactive Media from RMIT University, Atsuko has built a strong foundation for success in her 15 years of experience in the design and technology industry. She has held positions as Director of Product Design at Rollbar, Experience Design and Product Strategy at Nomadic Freelancer, and UX and Product at Squiz, to name a few. Her expertise in UX and product design has led her to teach as a UXDi Instructor at General Assembly and consultant at firms such as EY Sweeney. Atsuko is also the founder of Pikkled and Nastynice, startups that show her entrepreneurial spirit. Through these roles, she's specialized in creating strong product visions and implementing user-focused design that delivers results. Her background in digital and animation art shows through her work as a lead UX and digital design consultant. She's an expert UX specialist, researcher and web developer with a focus on empathizing with users, creating valuable experiences and processes that span from product experience to strategy development.