Dena Hoffman is an accomplished marketing professional with expertise in brand building, revenue generation, and project management. She has a proven track record of delivering high-quality marketing and communication strategies that have strengthened brands, acquired and engaged customers, and increased revenue. Dena's optimistic and collaborative approach energizes cross-functional teams to achieve world-class results that successfully launch, market, and revitalize brands.

With an MBA in International Business from Rutgers University and a Bachelor's degree in Communication, Law, Economics, and Government from American University, Dena has held leadership positions in various organizations. She is currently serving as the Society Products and Member Engagement Manager at IEEE, where she drives strategy development and implementation, branding and corporate image campaigns, and cross-matrix leadership, among other areas of expertise.

Previously, Dena served as Strategic Brand Manager at Educational Testing Service (ETS), Marketing Manager at Berlitz/ELS Language Centers, Marketing Director at Hemisphere, Assistant Manager/National Promotions at Dow Jones & Company, Inc, and Circulation Development Manager at Dow Jones & Company.

Dena's areas of expertise include strategy development and implementation, branding and corporate image campaigns, project management, event and tradeshow management, product development, and management, revenue generation, digital and traditional channel marketing, marketing operations, cross-matrix leadership, and customer experience.