David Yassa has spent the last 15 years working in the medical device industry, specifically in marketing and sales roles in surgical and medical device companies. He has led teams, managed strategic accounts, launched products, managed trade-shows, built relationships with C-Suite KOLs, and was responsible for the P&L of different teams across various countries. David specializes in operating room, cath-lab, spine, and imaging products and has overseen countless new product launches. He has completed his executive MBA degree with distinction from Hult International Business School and is fluent in both English and Arabic. David's greatest achievement has been growing businesses into sustainable three-digit millions of annual revenues.