Jo Bacon is a highly skilled marketer, strategist, and content creator with a wealth of experience in global markets and UK-based businesses. After graduating with a BA Hons in Communication and Media Studies from the University of Wales, Cardiff, Jo has worked for a variety of large, well-known organizations throughout her career. She has run multi-disciplined teams across Marketing, Digital, Social, Strategy, Consumer Insight, Press, Creative & Design, Media Planning. Her impressive resume includes the positions of Chief Marketing Officer & Director of Invention at Reach plc, Vice-President of Marketing, Creative, Publicity & Media at VIACOM INTERNATIONAL, and Global Client Lead, IAG Airlines at WPP.

Jo's expert knowledge centers around marketing, digital and social content, and creating insightful brand strategies that engage fans. Her specialties include marketing, social content optimization, effective creative design, media planning, and strategy development. Jo is recognized for her successes in the creation and commissioning of platform-neutral, creative content that drives significant results for herself and her brand partners. She has built enduring affiliate, brand, and media partnerships throughout her career, and her audacious ideas have created significant brand fame for the companies she has worked for.