Elicia Putnam, a seasoned branding expert, has dedicated her career to helping companies develop in-depth and authentic brand identities that resonate with internal cultures and external audiences. With a BA in economics from Stanford University, Elicia has worked with various executive teams to craft a branding and marketing strategy for their businesses. Her expertise also covers horse training, as she used to work as a horse trainer at Lakefield Farms. She has previously founded and managed two successful businesses, including Brand Genie and 14 Hands. Currently, Elicia is a partner at True Story PDX, where she continues to help businesses integrate their brand values with their marketing strategies.