Jeff

University of Washington, Michael G. Foster School of Business

University of Washington

Revenue Leader  -  Marketing Executive  -  Turnaround Specialist  -  Speaker  -  Strategists  -   Customer Experience Fanatic  -  Marketing Professor

Seattle, Washington, United States

I partner with CMO’s to overhaul and enhance their go to market strategy, drive sales alignment, and turn their teams into intelligent growth engines that care about the full funnel. With the unique ability to bring together product marketing, demand generation and ABM, and an eye for strategy- I am their unfair advantage that brings it all together.

Sphere Strategy

Founder & CEO / CMO

Teaching advanced digital marketing and demand generation courses to students looking to set themselves apart.
-  Account Based Marketing & Lifecycle Marketing
-  Advanced B2B Marketing
-  B2B Market Analysis and Audience Targeting

Oregon State University

Marketing professor

Icertis

Head of Product & Vertical Marketing

GreenFig is a micro-education company providing micro-degrees in applied business science for high demand jobs in the digital economy. These jobs span sales, marketing, product, and support. Our hybrid training model accelerates skill development by combining live, interactive learning with industry experts, online and offline team-based projects and resume-building Apprenticeships for rapid skill adoption in 200 hours. Students graduate with in-demand software certifications to advance their career and the skills and confidence to make an impact day one on-the-job.
Courses Taught
-  Cognitive Biases in Marketing
-  Account Based Marketing
-  Sales Enablement
-  Social Analytics
-  Digital Marketing
-  Business Bootcamp

GreenFig

Instructor & Advisory Board Member

Promoted to transform and lead global demand generation and web, marketing technology, agile, marketing operations, field marketing, and product marketing. Developed and implemented integrated marketing strategies/campaigns that spanned 15 products and 4 global business units. Transitioned the marketing team from a communications function to a highly accountable, data driven revenue engine. Provided go-to-market leadership, launched a Global Demand Center, enabled sales professional success and created product messaging. Collaborated cross-functionally to develop new channels, form software partnerships and manage the product pipeline.

-  Built marketing technology stack and strategy from the ground up (Terminus, Bombora, ZoomInfo, Everstring, Drift, Outreach, Alyce, Asana, Salesforce, People.ai, & LinkedIn Sales Nav)
-  Established award winning global demand engine  -  Sirius Decisions Program of the Year, Demand Generation
-  Established award winning account based marketing program on FIRE methodology (Fit, Intent, Recency, and Engagement)  -  ABMies-Best Acquisition Program of the Year
-  Transformed SDR function into highly accountable and predictable team
-  Launched multiple new software and services products
-  Transformed website into predictable pipeline source through SEO & conversion optimization

Teams Overseen: Demand Generation, Marketing Technology & Operations, Campaigns, Events, Product Marketing, Segment Marketing, Agile Operations, Field Marketing, Website & Digital

My core team tenets: Empowered. Accountable. Transformational.

TTEC

VP of Marketing

Hired to lead strategy and marketing efforts for a $1.5B, 15-product portfolio which spanned 4 business units. Built and implemented transformational strategies which rebranded Teletech to TTEC (unifying 16 brands), established an innovation funnel, launched 4 new products and consolidated product strategy/marketing approach across business units. Integral part of integrating the products of acquired companies into the TTEC portfolio.

Vice President of Product Strategy and Marketing

Promoted to drive the viral growth and adoption of new SaaS products across the Microsoft and partner solution ecosystem. Boosted demand generation and sales conversions through experimentation, customer experience, advanced data analysis and product telemetry.

Awards:
-  Sales Multiplier
-  Trail Blazer Innovation

Microsoft

CMO Lead, Worldwide Enterprise Marketing

Designing, developing, and teaching classes to educate the marketers of tomorrow.
Teaching on:
-  Transmedia Marketing & Storytelling
-  Content Marketing
-  Social targeting & Analytics

University of California, Irvine Extension

The mission of the IMA is to provide a knowledge-sharing platform for business-to-business marketing professionals where proven Internet marketing strategies are demonstrated and discussed in an effort to increase each member’s value to their respective organization. Since its inception in 2001, the IMA has accrued more than 1,200,000 members in various fields including sales, marketing, business ownership, programming and creative development.

Internet Marketing Association

Advisory Board Member

Hired by Microsoft to drive post-acquisition MarketingPilot work and launch the MS Dynamics CRM. Developed GTM strategies that included rebranding, sales training/enablement and sales incentive plan components.

Dynamics CRM Sr. Product Marketing Manager

Joined Core Motives to create an exceptional client and partner experience that drove revenue growth, customer satisfaction and retention. Integral part of executing the acquisition of CoreMotives by seamless transitioning customers to the SilverPop business.

- Helped to take the company from 200 Dynamics CRM installations of CoreMotives to over 900 in 34 countries
- Maintained 97% client retention rate
- Oversaw client training, marketing, support, and marketing consulting
- Provided sales engineer services to account managers around email marketing, web intelligence, and web content

CoreMotives

Customer Success Manager

Washington CASH is a non-profit micro finance company that invests in local entrepreneurs that qualify for their program.  Their goal is to help these entrepreneurs take their start-up business from concept to reality.

As a volunteer consultant, I advise Washington CASH program members on developing marketing plans, leveraging social media, website design, and other small business needs.

Washington CASH

Volunteer Business Accelerator Consultant

Sit of the non-profit board of Leadership Eastside supporting the marketing, executive, and finance committees.  Bringing my experience and innovative ideas to the board to help further support and grow LE's mission and goals.

Leadership Eastside

UW Board Fellow & Web Master

Developed go-to-market strategies for three offerings (Return on Marketing Investment, Business Growth, and Marketing Planning). Executed demand generation campaigns with a 200% ROI on marketing spend.

Slalom Consulting

Marketing Consultant, former MBA Marketing Intern

Performing business development and marketing projects for Zulily as well as anything else the team needs!
- Researched & Developed list of over 900 vendors for management to use for vendor selection
- Created strategic marketing approach targeting moms and parents to start a grassroots marketing movement

zulily

MBA Intern

- Performed weekly QA for a team of 10 testers giving constructive feedback that led to a decrease from 7% to 2% in errors or mistakes found.
- Made critical improvements to the user experience in advance of the product release to market.
- Provided consulting services designed to analyze IE8 performance against leading competitive Internet browsers by testing thousands of worldwide Internet sites using a predetermined set of requirements.
- Responsible for meeting adjusting deadlines and adapting to regular test requirement changes while ensuring consistency in the methodology and results obtained.

Projectline

Contract Team QA & IE8 Compatibility Tester

Live. Give. Change.
An Easter project focused on simplifying our lives and donating the money saved to build clean water wells in Uganda.

We have been approached by Living Water International to take this project to a national level and I am very excited to be a part of the huge undertaking.

In 2010, we again exceeded our goal by 40% raising over $200,000 over the 50 day project.  This will support the construction of 20 new wells in Uganda.

In 2009, we exceeded our goal by 126% raising over $120,000 in 50 days.  This will equate to approximately 12 new wells in Uganda at community centers so that there is clean water, children can attend school, families are able to work and take care of their needs, etc.

Please feel free to contact me about this project.

Spilling Hope

Leadership & Marketing Team Member

PLAYTIME, LLC

Marketing and Course Design Guru

- Work with Fortune 500 (Microsoft, Google, etc.) and other companies (Expedia, Boeing, T-Mobile, etc) to develop team building events to meet specific goals set by management & executives.
- Maintain & Develop partner relationships with four current partners on the West Coast while seeking to discover new valuable partnerships.
- Development of new marketing stratigies such as Word of Mouth, Search Engine Optimization, Direct Mail, Email, and Social Networking (Twitter, LinkedIn, Facebook, Blogging, YouTube, etc.)
- Created events for internal staff to improve morale and employee retention while developing teamwork and an office collaborative environment.
- Creating new marketing ideas, materials, and analyzing/reporting on marketing history to determine ROI and future investment locations (web design, content management, marketing packs, search engine optimization, etc.).

Playtime, Inc. DBA Geoteaming

Marketing & Play Guru

Incredible Years

Office Assistant

Clearwater Lodge: Camp Spalding

"Video Guy"

Emmanuel Presbyterian Church

Youth Director

Worked with University Ministry Staff to develop and run University Ministries effectively.
Served on:
Greek Ministries- Worked to bring ministry to the Greek system at the University of Washington
INN Adventures- Created & Led, focused on getting college peers into the outdoors for adventures
Student Ministry Advisor- Worked with 4 other seniors and the director of University ministry to guide our leadership team and successfully run the INN.

Jeff Marcoux

Jeff Marcoux