John Gurd is the CEO and owner of Market Measures, a company dedicated to providing outstanding research and insight to help their clients create better products, brands, and experiences. With years of experience and a variety of clients from different sectors around the world, Market Measures has proven to be a reliable source of information in today's challenging business world. Gurd has a BA Hons in Economics & Geography from the University of Exeter and has studied at Barton Peveril.

In his professional career, Gurd has held various positions, including Senior Research Executive and Associate Director at Market Measures, and Research Executive and Senior Research Executive at Ipsos MORI. He was also a Co-founder of Destination 5.0>, a one-stop-shop for access to some of the best minds in the insight industry.

Notably, Gurd believes that good, effective research and insight are more important than ever in light of the COVID-19 pandemic, and that businesses need visibility of their evolving markets to re-base, innovate, and remain relevant and accessible to their customers. He is committed to helping businesses gain a competitive advantage through his expertise in market research and insight.