Giulia Barra is an accomplished UX professional with more than 8 years of experience in delivering successful projects for fashion e-commerce, SaaS, and consultancy. Her experience ranges from digital start-ups to e-banking, fashion e-commerce, and emailing. She has worked both as a consultant and in-house expert, taking care of user research, interaction design, prototyping, and conversion rate optimization. She combines data-driven design with lean UX to create interactive design solutions that meet business goals.

Giulia is also an experienced UX instructor and mentor who uses her teaching skills to lead groups of people through the entire UX design process while ensuring they have the confidence and ability to design solutions that meet user needs. She values mentorship and teamwork and has worked on projects for notable organizations like WPNC, UX Academy, Mailjet, YOOX NET-A-PORTER GROUP, ITS-ICT Piemonte, 3doers, Enhancers, Belafonte, and The Doers.

Giulia's knowledge and expertise span various aspects of UX, including user research, interaction design, information architecture, wireframing, prototyping, conversion rate optimization, and teaching. She is passionate about translating user needs into interactive designs that provide an excellent user experience.