Peigin Crowley has spent over 20 years in the Spa and Wellness Industry, mastering an innovative and engaging style of development and design. Her contribution can be seen and felt throughout the industry in Ireland, where she has delivered seamless experiential spaces in authentic, luxurious environments. With a portfolio of 5-Star, award-winning properties including Adare Manor, The Cliff House Hotel, The Merrion, Mount Juliet, and The Old Head of Kinsale, Peigín is a creative brand strategist who has stood at the forefront of the wellness evolution. Her true passion lies in spa treatment and product development, collaborating with partners to deliver high-end retail and professional lines.

Peigín's expertise includes spa design and development, spa consulting, brand strategy, treatment and product development, retail and distribution, team and operations management, and event organizing. She has co-founded the IRISH SPA ASSOCIATION and has held various positions at MINK Hand & Foot Spa, Well at CLIFF, MOSS of the ISLES, Harmonia Publishing, and Spa Life International. Peigín is a former judge at IADT Media Cube, a former Professional Brands Director at Estee Lauder, and a former UK & IRE Business Development Director at ELEMIS.