Aliana Lopez is a New York City-based makeup artist, cosmetic product development enthusiast, and a seasoned professional in the beauty and fashion industry. Her career has taken her all over the world, working with celebrities, influencers, cosmetic and fashion brands, and tech she.E.O.s.

Having studied Cosmetology at Paul Mitchell the School-San Diego, Aliana has garnered a wealth of experience over the years, holding various positions in the industry. She's served as a Makeup Artist for several renowned brands, including The Only and Burberry, where she was the Global Runway Artist. Aliana also worked as the First Makeup Assistant to Wendy Rowe at Wendy Rowe Ltd.

As a Product Development Consultant at Freelance, Aliana applies her experience to help cosmetic and fashion brands bring innovative and timeless products to their consumers. Her passion for beauty products and ability to create ideas that resonate with consumers makes her an "Idea Bank," offering solutions and insights on product formulation and packaging, ensuring that a brand's message is communicated effectively.