Simon Robins is a highly experienced and skilled Creative Director, Copywriter, and Content Strategist with an extensive background in the advertising, digital, and social media industries. With a degree in Business Advertising from RMIT University and a Master's in Entrepreneurship & Innovation from Swinburne University, Simon has worked with some of the world's most innovative brands including Nike, Microsoft, Coca-Cola, and Mercedes-Benz, to name a few. Simon's work intersects art, technology, and strategy, creating engaging and compelling content. Simon has previously worked in senior roles as a Content Head at A Pen & A Pad, an Associate Creative Director at Swift, Inc, and as a Senior Writer at Instrument, SapientRazorfish, Nike, and Summit Projects. Simon's extensive list of specialties includes Copywriting, digital content, social media, content strategy, TV, radio, print, creative direction, social networking, branding and identity, website architecture, website copy, digital commerce strategy, marketing copy, and collateral.