Arthur Catalanello is a highly experienced marketer, strategist, and creative with a unique blend of right-brain creativity and left-brain analytics. With a diverse set of skills, Arthur has successfully managed over 5,000 marketing projects for businesses, non-profits, Fortune 100 and 500 companies, and ad agencies. He has extensive experience in market research, communications strategy and execution, digital media content and management, project management, business analysis, sales support, training and client relationship management. Arthur's expertise in measuring the effectiveness of communications has led to increased sales and demonstrated ROI for over 200,000 print and digital advertisements, in over 200 different industry verticals and consumer segments.

Arthur holds a Bachelor's Degree in Communications from Ithaca College and began his career as an Advertising Sales Researcher at Greater Rochester Cablevision (now Time Warner). Since then, he's held several positions at Harvey Research, Inc., including Production Manager, Senior Project Manager, Vice President & Senior Project Manager, Advertising Research Editor, and Assistant Project Manager. Arthur also worked at Xerox Corporation as an Interactive Marketing Specialist and at Paychex as a Dedicated Service Representative and later as a Senior Dedicated Service Representative for their Employer Shared Responsibility Services. Prior to his current role as a Marketing Consultant/Owner at Arthur Catalanello Consulting, he worked as a Marketing Coordinator and Digital Marketing Specialist - Local Listings at Monro, Inc.

Arthur is approachable, detail-oriented, self-motivated, creative, dedicated, and personable. His ability to multi-task and problem-solve make him an asset in fast-paced environments where changing priorities are the norm. You can learn more about Arthur's skills and experience in marketing, marketing research, and management on his website and blog, ArthurCatalanello.com.