Lilli Keinaenen is a talented Finnish designer with over 15 years of experience in the creative industry. Her passion for sustainable and compliant cannabis packaging led her to become one of the leading creative minds in the legal cannabis industry. As the founder of Changemaker Creative, a Northern California creative agency, Keinaenen has worked with cannabis advocacy, dispensaries, and B2B clients, as well as craft cannabis product brands — ranging from edibles and beverages to topicals and smokables.

Combining her classical training in design with an eye for detail, Keinaenen has led numerous design projects for organizations such as Earth Island Journal, San Francisco Chamber of Commerce, Bay Area Open Space Council, and many others. Keinaenen has also served as the Co-Founder & Creative Director of Cannawise, a full-service branding, and marketing agency for the cannabis industry.

Keinaenen's previous work encompasses sustainable consumer products, nonprofits focused on environmental and social justice, and ad agencies both in Europe and the Bay Area. Recently, she joined the cannabis beauty brand Green Bee Botanicals, where she is currently serving as the Chief Creative Officer.

In addition to being an accomplished designer, Keinaenen is a self-professed reader of books, eater of tacos, font nerd, and perfectionist. Her Bachelor of Arts in Culture and Arts: Visual Design from Tampere University of Applied Sciences showcases her education background.

With expertise in sustainable design, packaging, cannabis branding, and consumer products, Keinaenen has contributed significantly to the creative industry.