Kirk Ward is a highly experienced marketing professional with over four decades in the industry. After leading the Kantar North America Marketing Science Organization for several years, he is now retired and open to consulting assignments in marketing, marketing research, and advanced analytics. Having worked on both the supplier and client sides of the business, Kirk has a wealth of experience to offer. Prior to his tenure at Kantar, Kirk was Senior Vice President and Central Region Sales Manager for MarketTools and President of Innovation Focus-Research. He spent much of his career at Hershey Foods where he was responsible for all consumer research, syndicated data management, and category management analysis as Vice President of Integrated Business Intelligence. He has also owned a marketing/marketing research consultancy, been a branch manager for M/A/R/C, and began his career in marketing research at General Mills. Kirk has a Bachelor’s degree in Industrial Management and a Master’s degree in Management from Purdue University.