Iain Fidm is an experienced CEO at IRSMarketing Ltd, with a passion for innovative marketing techniques, and a focus on demand generation for technology companies. With over 30 years of experience in the technology sector, Iain understands the needs and goals of businesses, and works to deliver quantifiable results through his team's efforts in telemarketing, event support, emails, landing pages, and social media. He believes that the only worthwhile way to measure success is through its effect on sales pipeline value, and is committed to providing his customers with everything they need for a set price. Iain has studied Business Studies & Information Technology at Liverpool John Moores University, and BGP Management at Cranfield School of Management. He has held various positions in Operations, Telemarketing, Sales, and Management at Quantum Telemarketing, Dataroam, Harte Hanks, BT, and United Friendly (The Royal London Group), and Wesleyan Assurance Society.